​A title can become a hit without its owner capturing the value it creates. It can earn today while closing off tomorrow’s opportunities. And it can reach more viewers while leaving another company in control of the audience relationship. The New TV Economics examines why, and what businesses can do about it.

 

As value is set, formed, captured and measured by different parties, the decisive question becomes: what does each use of IP earn now, open up next and leave for the next deal?

 

Three concepts frame the report:

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• Liquid Content™ : IP that adapts across formats and platforms while retaining its creative identity, allowing one expression to reinforce another.

• Household OS: the operating layer around the television connecting discovery, identity, advertising, measurement and commerce.

• The New Commissioner: the capability that connects creative and commercial decisions from development onwards, protecting the routes through which IP can build value.

   

Through industry cases, practitioner perspectives and practical frameworks, the report helps readers assess rights decisions, distribution deals, catalogue opportunities and brand financing, and distinguish present performance from stronger future economics.​