Strategic Experience.
Real Innovation. Real Execution
From platform launches to commercial and tech innovation, these are the products and breakthroughs behind annimoIQ
Product, Strategy & Monetisation
Connected TV value proposition, GTM strategy, and market sizing across Europe.
BBC Store value proposition, operating model and GTM plan
Transformed EMEA Ad sales operations and CRM during the shift to programmatic.
Supported launch of the first NOW TV box – product and customer service enablement
Launched the first UK Android TV box; led content partnerships, commercial strategy, and GTM execution.
Operating blueprint and tech partnerships for the UK’s first addressable TV advertising product
Innovation & Emerging Formats
Innovation leadership in AR / VR, shoppable content and immersive formats.
Digital Content Optimisation & Gen AI leadership in global advertising production.
Built and led the first global sports data accelerator - data, IP monetisation and fan innovation
Pioneered Product Placement and digital ad insertion in the UK - product, monetisation and regulation
Not another market commentary.
annimoIQ = sharp TV product and growth consulting, delivered with real execution, not just slides.
Product & Growth. Clarity & Delivery.
Beyond Insight Into Action.
Built by Someone Who's Done It Before
Expert TV intelligence and sharp commercial logic. Delivered hands-on, not just advice.
We don't just produce decks that sit unread. We architect action. Every insight is built to be executed = faster GTM, monetisation roadmap, and platform growth.
Agnieszka Krukowska, MBA - known for launching TV and media-defining firsts.
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Now building what's next.