Track Record.
TV economics, commercial strategy and execution, proven in market.
annimoIQ is built on two decades of work inside the systems that shape TV value: content, platforms, advertising, product, monetisation, operations and commercial growth.
TV Value, Product & Monetisation
Connected TV value proposition, GTM strategy, and market sizing across Europe.
BBC Store value proposition, operating model and GTM plan
Transformed EMEA Ad sales operations and CRM during the shift to programmatic.
Supported launch of the first NOW TV box – product and customer service enablement
Launched the first UK Android TV box; led content partnerships, commercial strategy, and GTM execution.
Operating blueprint and tech partnerships for the UK’s first addressable TV advertising product
Innovation & Emerging Formats
Innovation leadership in AR / VR, shoppable content and immersive formats.
Digital Content Optimisation & Gen AI leadership in global advertising production.
Built and led the first global sports data accelerator - data, IP monetisation and fan innovation
Pioneered Product Placement and digital ad insertion in the UK - product, monetisation and regulation
Not commentary. Commercial interpretation.
annimoIQ turns TV market change into commercial strategy, sharper decisions and practical execution.
TV Economics. Commercial Strategy.
Beyond Insight Into Action.
Built From Real Operating Experience
Market interpretation grounded in commercial reality: where value is moving, what it means for your business, and which decisions it should inform.
The work is designed to move from analysis into decisions: clearer priorities, sharper propositions, stronger partner narratives, monetisation roadmaps and practical next steps.
Founded by Annie Krukowska, a media economist and TV strategist with experience across broadcasters, platforms, operators, advertising, product, technology and commercial delivery.