The old CPM logic is breaking down. Platforms, broadcasters, and content owners face fractured revenue streams, rising costs, and fragile economics.
 
This free Signal explains why monetisation is splintering and introduces the concept of the Revenue Stack - the new layers of growth that will define the next wave of television.
 
For executives, it’s both a warning and a roadmap: cost-cutting tools won’t save legacy models, but new monetisation stacks can unlock resilience and growth.
 
Use this Signal to:
Understand why CPMs are no longer sustainable.
See how revenue is fragmenting across TV and streaming.
Get an early view of the strategic models that will shape the future.
 
Executive Edition Coming Soon: The full version will go deeper, with frameworks, benchmarks, and strategic playbooks for leaders reshaping TV economics. Contact us to register your interest
 
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